Hey Cupcake founder starts bottled water company benefiting those in recovery

View Caption Hide Caption
Clean bottled water is available at Royal Blue. Photo from Clean.

Wes Hurt was at the forefront of Austin’s cupcake craze.

As the founder of Hey Cupcake, Hurt stayed plenty busy peddling sweet treats to the masses from his memorable cupcake-topped Airstream and then a North Austin brick-and-mortar. The business was growing, but so was a secret drug habit he’d been feeding since he was a teen.

Clean bottled water is available at Royal Blue. Photo from Clean.

Clean bottled water is available at Royal Blue. Photo from Clean.

By the time he sold the majority of his business in the company in 2014, he was ready for yet another stint in rehab. This time, his recovery inspired something deeper: A commitment to staying sober and a desire to dedicate his life to helping others get there, too.

When he decided to get busy livin’, as he puts it, he started Clean, a bottled water company that uses half of its profits to support people in recovery from drug and alcohol abuse, including by hiring them to work for his company.

Hurt currently has three Clean products: two sizes of bottled water sourced from the Carrizo-Wilcox Aquifer, plus a sparking mineral water. You can buy them at Royal Blue Grocery, Juiceland, Jo’s Coffee, Cuvee, Homeslice, Walton’s Fancy & Staple and, starting in a few weeks, Central Market. They cost about $2 for 1 liter, $1.59 for the 20 oz. bottle and $1.75 for the bubbly water packed in a glass bottle. You can find out more about Hurt’s story and his vision for the company at CleanCause.com.


View Comments 0