Embattled Texas-based ice cream brand Blue Bell on Tuesday posted a video of delivery trucks hitting the road in Alabama. Last week, a company spokesperson said that the creamery’s Sylacauga, Ala., production facility had been cleared to resume producing ice cream for public consumption, and added that the Brenham facility will likely be the last plant to re-open.
In previous Statesman polls about Blue Bell, results have been mixed. When the recall was first announced, 73 percent of respondents said that they were certain they would purchase Blue Bell products when they returned to stores; only 6 percent said that they would likely never purchase a pint again. As for the moderates: 17 percent said they were “very likely” to buy Blue Bell when the recall was over, and 4 percent were on the fence.
» RELATED COVERAGE: H-E-B expects Blue Bell will be back on shelves in mid-September
After the U.S. Food and Drug Administration released documents indicating that Blue Bell knew about traces of listeria at its Broken Arrow, Okla., production facility as far back as March 2013, confidence among readers who took our follow-up poll plummeted: 49 percent said they would certainly buy again; 13 percent said they were very likely to do so; 14 percent said they were on the fence; and 24 percent said Blue Bell had likely lost them as a customer.
Food writer Addie Broyles also asked readers what brand of ice cream they had been eating since the recall, and ended up finding out that people weren’t giving up on Blue Bell just yet. (But a lot of Texans are eating HEB’s Creamy Creations in the meantime, she also found.)