Austin-based Fitppl launches line of plant-based protein, superfood powders

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fitpplIf you make a lot of smoothies and are always on the hunt for ways to sneak in even more nutrients, you might want to check out a new Austin-based product called Fitppl, which launched last fall. It’s a line of powdered mixes made with plant-based ingredients, including brown rice protein, yellow pea protein, pomegranate, monk fruit, goji berries, acai, cranberries, blueberries and spirulina, as well as oat, barley, alfalfa and wheat grasses.

The idea is that you can mix these powders with water or a nondairy milk to create a vegan shake, but you could also add a spoonful to whatever smoothie you’re already whipping up. The protein powders have about 16 grams of protein per serving, and the superfood powders are packed with vitamins and minerals.

Founder Patrick Schecht is currently selling three mixes: vanilla and goji, cocoa and blueberry and a greens and reds superfoods mix, which start at $39 for about 18 ounces online. The products are also available at Wheatsville Food Co-op, Fresh Plus, Peoples RX, Crush Fitness and City Surf. Schecht is working on his next product, a grain-free energy mix. You can find out more about the products, as well as Schecht’s mission about reducing the use of plastics, at fitppl.com.


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