Blue Bell wants you to find its newest flavor by hiding it in camouflage.
The Brenham-based ice cream company, which is trying to make a comeback after an unprecedented recall in 2015, announced its newest flavor this morning: Camo ‘n Cream Ice Cream, a combination of pistachio almond, milk chocolate and cream cheese swirled together in a camouflage pattern.
And, of course, the packaging has camo, too.
From the press release:
“We are having a little fun with this flavor,” said Carl Breed, director of marketing for Blue Bell. “You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage? The best part is these three flavors taste great together. We tried a few different combinations but chose these flavors because they complement each other so well. We think our fans will love the mixture of Pistachio Almond, Milk Chocolate and cream cheese ice cream.”