It’s a big week for Whole Foods, especially amid new rumors about a possible Albertsons’ takeover.
But locally, the big news is that the new 365 by Whole Foods Market is opening its first location (and fourth overall) in Cedar Park on Wednesday.
The store has been hosting opening events all week, including a VIP meet-and-greet tonight, but you can’t shop there until Wednesday at 9 a.m. when the doors officially open.
Today, my colleague Gary Dinges and I toured the store to get an inside look at how the new concept is different than a traditional Whole Foods’ — hint, you might be weighing some of your own produce — and what customers can expect on Wednesday. (We also tried out this VR simulator Whole Foods hired local developers Hunt, Gather to produce. If you’re at the store and get a chance to check it out, give it a try. I got to pretend break a bottle of champagne on the floor.)
Check out Gary’s story here (or in tomorrow’s print edition), and have a look at the video I put together after the tour was over. On Wednesday, I’ll host a Facebook livestream so you can see the store on opening day.