With $70,000 up for grabs, H-E-B wants to hear your best food ideas

H-E-B’s annual Quest for Texas Best contest has brought more than 200 products to grocery store shelves across Texas.

In 2016, the Texas Pie Company in Kyle won $25,000 for these frozen pie dough pucks. Two years later, the city is trying to brand itself the Pie Capital of Texas thanks to owner Julie Albertson’s success with her bakery and spin-off grocery store product.

The Texas Pie Company in Kyle won the H-E-B Quest for Texas Best contest in 2016. Photo from Texas Pie Company.

Last year’s overall winners were¬†Skull & Cakebones, the company founded in Austin almost five years ago by Sascha Biesi and Yauss Berenji, who took home $25,000 for their vegan desserts in a jar.

As a judge at the 2017 contest, I tasted a barbecue sauce that raised money for veterans’ groups, a pecan cake from a family in Bertram and the famous tomatillo sauce from Mi Tierra in San Antonio. These dips, drinks, snacks, sauces, frozen meals and fresh ideas come from everyday Texans who started with a wild food idea.

You might remember they had a Super Bowl commercial about it.

This year’s fifth annual competition is open to applicants through March 18, and if you’re curious about the process, you can sign up to attend an event on Tuesday at the Sustainable Food Center, 2921 E. 17th St. At 2:30 p.m. Feb. 27, H-E-B officials will be on hand to answer questions from local business owners and enterprising entrepreneurs who want to know more about the $70,000 in prize money and process of getting on the stores’ inventory list.

The event is free, but attendees are asked to register here. To officially enter the Quest for Texas Best contest or learn more about it, go to heb.com/quest.


Author: Addie Broyles

Food writer for the Austin American-Statesman and Austin360.com.

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