After a public fall from grace following a listeria outbreak that left three people dead and 10 sick, Blue Bell is trying to win back public favor.
Videos and pictures showing Blue Bell trucks on the road have gone viral and now, Blue Bell is teasing its former fan base by making daily announcements about what flavors will be the first available. Today’s announcement: Homemade Vanilla.
Embattled Texas-based ice cream brand Blue Bell on Tuesday posted a video of delivery trucks hitting the road in Alabama. Last week, a company spokesperson said that the creamery’s Sylacauga, Ala., production facility had been cleared to resume producing ice cream for public consumption, and added that the Brenham facility will likely be the last plant to re-open.
Now that the Homemade Vanilla purveyors are sending trucks back out on the road, we want to know: Will you buy Blue Bell once it returns to shelves near you?
In previous Statesman polls about Blue Bell, results have been mixed. When the recall was first announced, 73 percent of respondents said that they were certain they would purchase Blue Bell products when they returned to stores; only 6 percent said that they would likely never purchase a pint again. As for the moderates: 17 percent said they were “very likely” to buy Blue Bell when the recall was over, and 4 percent were on the fence.
Food writer Addie Broyles also asked readers what brand of ice cream they had been eating since the recall, and ended up finding out that people weren’t giving up on Blue Bell just yet. (But a lot of Texans are eating HEB’s Creamy Creations in the meantime, she also found.)