What Blue Bell flavor are you most looking forward to?

FILE - In this April 10, 2015 file photo, Blue Bell ice cream rests on a grocery store shelf in Lawrence, Kansas. In the wake of a deadly listeria outbreak in ice cream, the Justice Department is warning food companies that they could face criminal and civil penalties if they poison their customers. (AP Photo/Orlin Wagner, File)
(AP Photo/Orlin Wagner, File)

 

After a public fall from grace following a listeria outbreak that left three people dead and 10 sick, Blue Bell is trying to win back public favor.

Videos and pictures showing Blue Bell trucks on the road have gone viral and now, Blue Bell is teasing its former fan base by making daily announcements about what flavors will be the first available. Today’s announcement: Homemade Vanilla.

If you are one of the 73 percent who told us earlier this summer that you were certain that you would be buying Blue Bell once it makes its way back to store freezers near you, tell us: What flavor are you most looking forward to upon Blue Bell’s return in Austin on Aug. 31?

Update: On Aug. 25, Blue Bell announced its second flavor: Dutch Chocolate

Related reads: Despite ‘dark cloud,’ there’s a way forward for Blue Bell, experts say

Poll: Blue Bell trucks are on the road again — will you buy their ice cream?

Embattled Texas-based ice cream brand Blue Bell on Tuesday posted a video of delivery trucks hitting the road in Alabama. Last week, a company spokesperson said that the creamery’s Sylacauga, Ala., production facility had been cleared to resume producing ice cream for public consumption, and added that the Brenham facility will likely be the last plant to re-open.

Now that the Homemade Vanilla purveyors are sending trucks back out on the road, we want to know: Will you buy Blue Bell once it returns to shelves near you?

In previous Statesman polls about Blue Bell, results have been mixed. When the recall was first announced, 73 percent of respondents said that they were certain they would purchase Blue Bell products when they returned to stores; only 6 percent said that they would likely never purchase a pint again. As for the moderates: 17 percent said they were “very likely” to buy Blue Bell when the recall was over, and 4 percent were on the fence.

FILE - In this April 10, 2015 file photo, Blue Bell ice cream rests on a grocery store shelf in Lawrence, Kansas. In the wake of a deadly listeria outbreak in ice cream, the Justice Department is warning food companies that they could face criminal and civil penalties if they poison their customers. (AP Photo/Orlin Wagner, File)
FILE – In this April 10, 2015 file photo, Blue Bell ice cream rests on a grocery store shelf in Lawrence, Kansas. In the wake of a deadly listeria outbreak in ice cream, the Justice Department is warning food companies that they could face criminal and civil penalties if they poison their customers. (AP Photo/Orlin Wagner, File)

» RELATED COVERAGE: H-E-B expects Blue Bell will be back on shelves in mid-September

After the U.S. Food and Drug Administration released documents indicating that Blue Bell knew about traces of listeria at its Broken Arrow, Okla., production facility as far back as March 2013, confidence among readers who took our follow-up poll plummeted: 49 percent said they would certainly buy again; 13 percent said they were very likely to do so; 14 percent said they were on the fence; and 24 percent said Blue Bell had likely lost them as a customer.

Food writer Addie Broyles also asked readers what brand of ice cream they had been eating since the recall, and ended up finding out that people weren’t giving up on Blue Bell just yet. (But a lot of Texans are eating HEB’s Creamy Creations in the meantime, she also found.)