Willie, Beyonce make their macaron debut, thanks to this Austin baker

[cmg_anvato video=3934576 autoplay=”true”]

Macarons aren’t quite the bakery trend they were just a few years ago, but one Austin baker is making macarons that tap into another trend: Kawaii, the Japanese term for super cute.

From anime to Hello Kitty, you already know this style of cute. It’s the kind of adorable that makes you squeal, or in 2018 terms, squee.

For her company, OMG Squee, Austinite Sarah Lim is mashing up both of these trends to create ridiculously charming macarons, often in the shape of recognizable pop culture icons and characters, including Queen Bey and our own Willie Nelson.

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These Willie Nelson macrons are from Austin baker Sarah Lim, who sells her OMG Squee treats at two farmers markets. Contributed by @squeeclub

Macarons — the French almond-and-egg-white cookies, not the shredded coconut macaroons — are notoriously fussy to make, but Lim has mastered the fine details required to make a macaron look like David Bowie, Prince or an angry kitty.

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Valentine’s Day treats from OMG Squee. @squeeclub

Here’s how she made the Beyonce macarons for Valentine’s Day:


Lim sells these treats at the SoCo Farmers Market (1511 S. Congress Ave.) from 11 a.m. to 5 p.m. on Saturdays and the HOPE Farmers Market (412 Comal St.) from 11 a.m. to 3 p.m. on Sundays. If you want to try to snag some before the big day tomorrow, you can email her at omgsqueeclub@gmail.com.

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Author: Addie Broyles

Food writer for the Austin American-Statesman and Austin360.com.

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